Peter Montoya
Be unique and damn the trends. You might end up creating one ~ Peter Montoya
Life is a gamble, but life is more likely to go your way when the odds are in your favor ~ Peter Montoya
Be yourself. Don't try to be all things to all people. Do not ponder and pretend you're something you're not. That's a ticket to failure ~ Peter Montoya
[Branding truth] - your visibility is more important than your ability ~ Peter Montoya
Brands are not rational. Branding is about emotion. People choose you because you "feel" right ~ Peter Montoya
Branding happens before marketing or selling; it's their source. Without a strong brand, marketing is generally ineffective and selling is like beating your head against the wall of sales resitance. A strong brand is the rock-solid foundation for all marketing, because every other aspect of a product's identity - its logo, how its ads are written, who its spokeperson is - is based on that brand. Branding is the reason customers consider a product in the first place ~ Peter Montoya
